Point #2 - When people set goals for themselves, their motivation and their results increase. This is well-proven and well-supported both in the lab and in practical reality.
Point #3 - When goals are imposed on people, the effect on motivation and results is negligible. In fact, motivation often decreases, and the tendency to cheat and misreport results increases significantly.
So, if only 5% to 15% of our employees like to set their own goals, yet we insist that all employees set goals, we are obviously imposing goals on the other 85%. Even if we wrap it up in nice encouraging words, we are still imposing goals on them, and this just doesn't drive performance.
Interesting study, since one would normally think that employees want to have concrete goals so they have something to work towards as well as a way to measure their success.
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