People aren't getting enough exercise. Litter is polluting our public parks. Employees aren't getting their expense claims in on time! How do you get people to change their evil ways?
Do you pay them extra to climb stairs, or pick up litter, or submit their expenses in a timely manner? Do you whack them with a stick if they don't exercise, or fine them if they litter, or send them a stern email when their claim is a week late?
Why not try FUN! Fun can gently lead people to new behaviours. Consider these two videos (about 90 seconds each) from Volkswagon's TheFunTheory:
Piano Stairs - http://www.youtube.com/watch?v=2lXh2n0aPyw
The Deepest Garbage Can - http://www.youtube.com/watch?v=cbEKAwCoCKw
How can you apply this to your work place?
Building Employee Buy-In for Strategic Change
5 hours ago
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