How To Create New Money

Step #1 - Solve Joe's Problems
If Joe is hot and thirsty, and you sell him lemonade, he'll pay money for your solution. If Joe doesn't have enough money, he'll go to the bank to borrow money. And, when Joe asks the bank for money, the bank creates new money on the spot. NEW MONEY! Just for your business! And you don't have to pay it back.

Step #2 - Improve HOW You Solve Joe's Problems
As you run your lemonade stand, you do things a certain way, and you earn a nickel. If you improve HOW you do things, by eliminating systemic waste and focusing all your efforts on what Joe really values, you earn a dime. Again, NEW MONEY! Just for your business! And you don't have to pay it back.

Step #3 - Repeat Steps #1 and #2
Look for more problems to solve, and better and better ways to solve them. Soon you'll be earning 50 cents, then five bucks, and then some day ... ONE MILLION DOLLARS!

I've run into many businesses and advisors that either don't know or don't remember how to actually create money, create wealth, create value. They focus instead on budget manipulations, funding sources, acquisitions, liquidations, cost-cutting, downsizing, outsourcing, and reorganizing; on shell games that move money from one pot to another; on short-term gains at the cost of long-term pain.

Instead, every day, get better and better at solving customers' problems, on adding value to your solution. That's how you create new money.