Thursday, March 4, 2010

Dirty and Abused, But Not in a Good Way

Brian got a replacement credit card in the mail and phoned in to activate the new card. Brian was a long-time card-holder with this company. When the activation was completed, the service agent proceeded into a scripted sales pitch touting a great new opportunity to add balance insurance for the low, low price of blah, blah, blah.

Brian said he didn't want the insurance but the agent handled Brian's objection and kept trying to push it, as per his script. Brian politely informed the agent that he understood he was just doing his job, but please stop trying to sell the insurance. He requested that even if the call was not being recorded, he would like the agent to tell his superiors that Brian did not appreciate this treatment.

Brian hung up, and ended up feeling dirty and abused, and not in a good way. The company had tried to take advantage of the existing relationship by pushing an additional sale, using sales pitches and sales techniques to overcome his objections and force the deal onto him. It's relationship selling, I guess, but it's abusive relationship selling. Don't do it.

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