Tuesday, July 13, 2010

Three Lessons from a Client Visit

At a high-end high-tech firm, a complex project for a large client had gone sour. An emergency trip was arranged for the three most-involved and most-knowledgeable technical staff to go to the client site in an attempt to get the project back on the rails. With one senior technical lead and two junior technicians, they were to clarify the issues, do some in-depth testing and diagnostics, and attempt to come up with a solution during the three-day onsite visit. The meeting was arranged, flights and accomodations were booked and the agenda finalized.

Shortly before the trip, the project manager for these services initiated a conversation with the client's project manager and, out of the blue, decided to:
  1. Reschedule the meeting for a day earlier, adding $1,200 to each of three plane tickets, and
  2. Change who was going, removing the lead technical person, the one guy knew the most about the issues and most likely to come up with the solution. In his place, they sent a new services manager who had been with the company less than a week. The reason given was so that the client could "put a face to the name" of this new manager.
Since the lead technical person would have driven the entire trouble-shooting project, teaching and guiding the other two, the visit ended up being completely unproductive. Management arranged numerous meetings for the three visitors to meet and greet key people, several long lunches and meeting were held, and zero progress was made on the technical issues. The technical people were completely frustrated and disillusioned.

The service manager and project manager reassured the client that they were "taking the problem very seriously" and were "doing everything possible to find a solution" and were quite proud and vocal about how good the optics were that we "sent a high-level team down to address your issues".  So, the client was able to put a face to the name of the new services manager, but changed the name of the company to "mud," as the technical problem was almost completely ignored on this trip.

Three management mistakes in this scenario, and three resulting lessons to learn:

1. Managers didn't respect the Gemba. Managers need to support the people who are doing the actual, customer-focused, value-added work. In Lean terminology, this is the Gemba, the place where the real work happens. The customer needed a technical intervention, this should have been a technical trip, and the team should have been a technical team. Management face-time is important, but not at the expense of actually solving customer problems and meeting customer needs. This change was disrespectful to the technical team, disrespectful to the customer, and put management wants ahead of the Gemba, of the real work.

2. Managers imposed decisions on workers. The workers were trying to solve a technical problem. The project had anticipated some problems and there was budget for technical trips like this. The client and the technical staff agreed that further remote trouble-shooting wouldn't get them anywhere (they'd been trying to solve this problem remotely for several weeks with no success). Management unilaterally changed this to a management visit, making the trip completely ineffective, and stretching out the customer problem even further. Damage to morale within the technical staff was huge.

3. Managers created barriers, rather than removing them. Effective managers work to consult with staff, and remove barriers, provide resources and help workers get what they need to get the job done. In this case, the managers created barriers and literally prevented the work from being done. Top-down, command-and-control thinking is damaging and ineffective - there are better ways.

The problem remained unsolved for several more months, as this trip had eaten up the remaining travel budget for the project. Eventually, the crisis escalated enough to prompt a repeat trip with the original technical team. On that trip, they were able to solve the problem.

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