This is Not Good Enough

Sometimes you grow too fast, or you lose focus, or you lose some good people, or [insert your crisis here], and all of your talk about Customer Service and Quality goes out the window. For whatever reason, your customers end up getting it in the shorts, even though you swore you'd never let that happen.

Sometimes you have to get tough and tell your people that "This is Not Good Enough!" It may be a supplier, it may be an employee, it may be a manager, or it may be your whole company that needs to hear this message. If your company is facing a harsh reality, your people need to understand that, so they can do what needs to be done.

Speaking at an NSBA dinner meeting, Wally Mah of Northridge Development Corporation candidly spoke of the problems they faced during the intense Saskatoon housing boom in 2008. Paraphrasing his comments, "We failed our customers. We let the busy trades dictate our schedule and decide on the quality of the homes we were building. It came to a crisis. So we gave one of the owner's wives the final word in quality control. She would go to the trades and say 'This is not good enough; you have to come back and fix it.' That way it wasn't just an employee talking, it was an Owner. We had to do this to regain control, to regain the trust of our customers."

W. Edwards Deming told leaders to Drive Out Fear and Eliminate Numerical Goals from our management toolkit. Yet he also made it quite clear that communicating the facts about harsh realities that might be facing a company was totally justified. In words he might have used - "Unless our quality improves by 20% in the next six months, we will be out of business."

Yes, work on your systems. Yes, engage everyone in continuous improvement. And, yes, tell your people when your company faces a harsh reality, so they can pull together to do what's necessary.

However, if you find yourself repeatedly in crisis, and repeatedly telling people that "This is Not Good Enough," you need to read Deming's Out of the Crisis. If your people are always "Not Good Enough", it's likely your management approach that is "Not Good Enough". There are better ways.