Nothing to do With Technology

A TV news production company has an online presence, a 24-hour news channel with text, photos, and videos; glitzy and content-rich, but basically, a website. The technology and tools they use are identical to the tools you can use to do this at home, with the same kind of software running on the same kind of computers. Sure, they have fancier cameras, and professional staff, but there's nothing in the technology they're using that differentiates them from us, from the masses. So what does differentiate them? What gives them a competitive advantage?

Touring their facility, you see computers, cameras, computers, microphones, and more computers. There is a physical desk and background set where the news is produced, but most of what you see throughout the building is technology. Indeed, a news production company is a technology company, an IT company. But that's not what they feel is responsible for their success.

The people in this organization are remarkable, the relationships are remarkable. The production engineer talks more about how well the different groups work together than about how the technology works. The person who creates the headlines and graphics enthuses about how good the internal technical support group is. The technicians are so grateful for how well the five branch offices work together, with a frequent and free flow of problems, solutions and support. The union leader is proud of how well management and labour get along - "we just talk things out; it seems like everyone's just trying to help people do good work and enjoy their work. We do really cool things. People love coming to work here."

Over and over, throughout the company, people would willingly demonstrate the technology they used. But, more noticably, people would enthusiastically rave about how good the people were, how positive the environment was, how strong the relationships had become and how much of a joy it was to work there. These were people who were doing an unplanned technical demonstration for an unplanned technical guest, but their enthusiasm and their presentations had little to do with technology.

Indeed, the success of their technology company has little to do with technology. The continuing success of their company is firmly rooted in the human side of things. Isn't yours?