Point #1 - About 5% of people regularly make goals for themselves. About 10% of people think about making goals but generally don't. And, the other 85% just don't tend to make goals.

Point #2 - When people set goals for themselves, their motivation and their results increase. This is well-proven and well-supported both in the lab and in practical reality.
Point #3 - When goals are imposed on people, the effect on motivation and results is negligible. In fact, motivation often decreases, and the tendency to cheat and misreport results increases significantly.
Point #4 - When we do performance management at work, we generally insist that 100% of our employees make goals and strive to achieve them.
So, if only 5% to 15% of our employees like to set their own goals, yet we insist that
all employees set goals, we are obviously
imposing goals on the other 85%. Even if we wrap it up in nice encouraging words, we are still imposing goals on them, and this just doesn't drive performance.
Interesting study, since one would normally think that employees want to have concrete goals so they have something to work towards as well as a way to measure their success.
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